Branding and integrated campaign for the charity's biggest ever event. Raise the Roof was a night of music and comedy at the Royal Albert Hall, raising funds and awareness, involving months of teamwork, project management and organisation.
As design lead, I created the branding for the whole event including logo lock-ups for use in a variety of contexts, animated versions for ads, for screens on the night, and on Sky TV when the event was televised. I also created presentations to pitch to corporate clients, a 40 page programme, merchandise, and a large variety of digital ads and banners for use across social media, email and web. As well as these, I created many different sized print ads for national newspapers including The Guardian, Mail on Sunday, Sunday Times and Sunday Mirror and many other smaller items for the night (cue cards, dressing room door signs, step and repeat board, etc). I also liaised with the Royal Albert Hall to provide them with assets and worked on the presentation to pitch to TV companies for them to televise the night.
Please click here to download a PDF of the souvenir programme: Raise the Roof A4 Programme (13mb)